How we work

Our process.

  1. 01Search
  2. 02Get to know
  3. 03Research
  4. 04Classify
  5. 05Curate
  6. 06Select
  7. 07Connect
  8. 08Trade
Ripe coffee cherries on the branch

Our criteria

What we look for in a product.

ORIGIN

A real, recognisable provenance.

QUALITY

A standard we can stand behind.

TRACEABILITY

The ability to know and demonstrate its journey.

CHARACTER

A personality or distinctive trait.

STORY

People, territory, culture and knowledge.

POTENTIAL

A real commercial opportunity in another market.

Cupping table with cups, spoons, bell and score sheets

Where we work

Europe ↔ Latin America.

Spain

European hub.

Bolivia

Latin American hub.

Bolivia and Spain are hubs, not geographic limits. The model works in both directions.

Map of coffee routes between Los Yungas (Bolivia), Barcelona, Hamburg, Trieste and African origins

What we look for

Product categories.

  • Coffee
  • Cacao
  • Quinoa
  • Alpaca
  • Special products
  • New origins

Coffee is our first area of specialisation: tangible proof of the model.

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